iOS (previously iPhone OS) is a mobile operating system developed by Apple Inc. and distributed exclusively for Apple hardware. It is the operating system that powers iPhone, iPad, iPod Touch, and Apple TV.
Originally unveiled in 2007 for the iPhone, it has been extended to support other Apple devices such as the iPod Touch (September 2007), iPad (January 2010), iPad Mini (November 2012) and second-generation Apple TV onward (September 2010). As of October 2013, Apple's App Store contained more than 1 million iOS applications, 500,000 of which were optimized for iPad. These apps have collectively been downloaded more than 60 billion times. It had a 21% share of the smartphone mobile operating system units shipped in the fourth quarter of 2012, behind Google's Android. By the middle of 2012, there were 410 million devices activated. According to the special media event held by Apple on September 12, 2012, 400 million devices had been sold by June 2012.
The user interface of iOS is based on the concept of direct manipulation, using multi-touch gestures. Interface control elements consist of sliders, switches, and buttons. Interaction with the OS includes gestures such as swipe, tap, pinch, and reverse pinch, all of which have specific definitions within the context of the iOS operating system and its multi-touch interface. Internal accelerometers are used by some applications to respond to shaking the device (one common result is the undo command) or rotating it in three dimensions (one common result is switching from portrait to landscape mode).